Creactivity – Creactivity 2025

L’evento Creactivity è alla sua 21ª edizione. Puoi consultare tutte le edizioni passate nel nostro archivio

November 12ᵗʰ-13ᵗʰ 2026

Piaggio Museum, Pontedera, Italy

Every year, two intense days of conferences, meetings, and workshops on design, creativity, and innovation

Crea©tivity's numbers

Years of design events

Students in the workshop

Engaged institutes

Years of Crea©tivity

Speakers/Guests

Artificial Intelligence,
Design and Training

This 21st edition centers on the theme “Artificial Intelligence, Design, and Education” throughout its two-day duration. It offers a rigorous, multidisciplinary, and multifaceted exploration of the transformations currently underway. A candid, dialectical discussion covering the practical opportunities presented by new tools, the risks of methodological homogenization for junior designers, shifts in industrial processes, and the social impact and ethics of technology.

ADI Index Selection

Selection for the ADI Design Index 2026 marks an important milestone for the project and supports its candidacy for the Compasso d’Oro, one of the most prestigious Italian awards in the design sector.

Premio Design
per le Eccellenze Toscane

Alongside the ADI Index selection is the Design Award for Tuscan Excellence, promoted by ADI Toscana and the Florence Chamber of Commerce, which highlights the contribution this initiative makes to the region’s design culture.

Membro onorario
MuDeTo - Museo Design Toscano

Further recognition comes from MuDeTo (Museum of Tuscan Design), which has named the Creactivity Association an Honorary Member. This has also led to the creation of the new MuDeTo Award, designed to promote the culture of design and its various forms of expression.

Where does it take place?

The Crea©tivity event has always taken place at the Piaggio Museum, located at the company’s historic site in Pontedera, a global benchmark for mobility design for over a century. Furthermore, Piaggio stands as a symbol of industrial manufacturing and is the birthplace of the iconic Vespa, which emerged in 1946 in response to a demand for a new, simple, and accessible form of mobility.

schedule of
November 12ᵗʰ-13ᵗʰ 2026

Thursday

h 9.00

h 9.30

Arrival of participants at the Piaggio Museum

Opening of activities

ore 10.30

Open Conference

Auditorium e sala mostre
Museo Piaggio

La Open Conference sarà trasmessa in diretta streaming sul sito di Crea©tivity e sui nostri canali social

A series of inspirational talks by national and international experts on generative AI, ethics, systemic design, and technology transfer, aimed at students, professionals, and local stakeholders.
The program features prominent figures and leading professionals, with contributions and panel discussions curated in collaboration with partner institutions (ISIA Firenze, Istituto Modartech, and 3D Academy).

speakers

h 14.00-18.00

WorkOut
Part 1

The Open Conferences will be followed by a lunch break (from 1:00 PM to 2:00 PM).

Afterwards, all registered participants are to reconvene at the Piaggio Museum, where the WorkOut will begin.

The Creactivity workshop will be coordinated by Angelo Minisci.

Tutor Senior:

ISIA Firenze:
Raffaele Marra
Chiara Caramelli
Istituto Modartech:
Alessandro Caneschi
Valentina Pala

WorkOut – 24 Hours of Creativity and Design

On the afternoon of Thursday, November 12, WorkOut begins: a 24-hour creative marathon that will bring together over 280 participants, including:

students in the final two years of high school (from artistic and technical tracks)
university students, as well as those enrolled in Master’s programs or academies designers
professionals, makers, and enthusiasts

Working either individually or in groups, participants will develop projects inspired by the theme of Creactivity 2026 and the insights shared by experts during the Open Conferences.

A team of senior (educators and professionals) and junior mentors (including winners from previous editions) will support the teams, providing guidance, project reviews, and mentorship.

WorkOut will conclude on Friday at 2:00 PM with an awards ceremony for the best projects, as selected by a panel of experts.

h 15.00 – 17.00

Round Table

Strategic and open debates among educators, professionals, businesses, and the research community regarding the impact of generative AI on educational and professional processes.

Friday

h 9.00-14.00

WorkOut
Part 2

The Creactivity workshop

The second and final part of our workshop is here—it’s time to wrap things up! By 1:00 PM, projects must be submitted to the coordinators so that the evaluation process by the committee can begin. The committee—comprising the tutors and other experts, led by Angelo Minisci—will review the entries and determine the winners of the Creactivity Awards.

All projects must be sent to the email address workout@progettocreactivity.com no later than 1:00 PM on Friday the 13th; failure to do so will result in disqualification from the competition. Additionally, please ensure that your file attachment does not exceed 5 MB.

h 15.00-17.30

Aftertalks
& Awards:

Premiazioni
WorkOut,
“Vespa Award”

The Aftertalks & Vespa Awards mark the conclusion of Crea©tivity 2026. Guests and WorkOut participants gather in an informal setting to share their experiences and projects. In the meantime the jury evaluates the entries within the rooms of the Piaggio Historical Archive, the countdown begins in the Piaggio Museum Auditorium for everyone who submitted a project!

To help ease the tension, a series of short presentations will be held, offering insights into various events, awards, and stories, along with a preview of the themes for Crea©tivity 2027.

Creactivity Awards Ceremony and Event Conclusion:

Workout Award

La premiazione prevede 1°, 2° e 3° posto. uno per gli studenti delle scuole superiori e uno per gli studenti universitari (per un totale di sei gruppi vincitori). Con l’apertura delle buste della Commissione, i gruppi selezionati verranno chiamati sul palco a presentare i propri progetti.

Vespa Award

Sarà inoltre premiato un progetto con il Vespa Award, un riconoscimento speciale assegnato a progetti di innovazione e intitolato alla memoria del Prof. Tommaso Fanfani, primo presidente della Fondazione Piaggio e co-ideatore, insieme a Max Pinucci e Giuseppe Furlanis, del Creactivity.

Premio MuDeTo Creactivity

Prima Edizione 2026.
MuDeTo, Museo Design Toscano, è insieme spazio di memoria e laboratorio aperto sul futuro. Da questa doppia vocazione nasce il Premio MuDeTo Creactivity, che debutta in occasione di Creactivity 2026 e diventerà un appuntamento annuale, momento di incontro e riflessione per tutta la comunità del design. Il nome unisce creatività e attività, pensiero e gesto, perché il design non è solo un’idea brillante ma un processo che attraversa discipline, tecnica, società e materia. Il premio riconosce chi, con prodotti, progettazione o produzione, fa crescere la cultura del progetto in Toscana.

Il museo conferisce inoltre il titolo di Membro Onorario all’Istituto di BioRobotica della Scuola Superiore Sant’Anna di Pisa, eccellenza della ricerca italiana e internazionale. Il riconoscimento sottolinea come il design contemporaneo dialoghi sempre più con scienza e tecnologia, e come innovare significhi spesso mettere in relazione mondi lontani. Con questa prima edizione, MuDeTo non si limita a custodire il passato del design, ma celebra chi ne sta scrivendo il futuro: la creatività che si fa azione.

During the days of the event

As it does every year, Crea©tivity presents exhibitions dedicated to the event’s strategic partners, held within the museum’s temporary exhibition space.

RE:Lab

ISIA Firenze

Modartech

Italia 3D Academy