Crea©tivity – Ricerca e innovazione nel design is an international event that connects the world of education and the world of profession, promoting a dialogue among schools, universities, companies, and institutions. Since 2006, Creactivity ha coinvolto 12.000 studenti e docenti from high schools and universities, along with oltre 300 ospiti among experts, companies, and professionals from international backgrounds who every year share their experiences and visions. A unique opportunity to reflect on the role and cultural dynamics of the project between education, innovation, and professional future.

The main moment of the event is the workshops WorkOut, a 24-hour design marathon 24h involving 350 students supported by senior tutors and junior tutors, meaning teachers and experts (including students who won previous editions) 
During the WorkOut participants develop concepts innovativi, inspired by the edition's themes and the insights emerged in the Open Conferences. At the same time there will be presentations and meetings with some key figures from the world of design, research, and business. The event ends with the presentation of the final projects and the award ceremony for the best projects on stage Commissione di esperti.