
2022 PARTNERS
Crea©tivity's numbers






















Live stream
Lo streaming sarà in diretta dal 18 Novembre 2021
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Crea©tivity
Open Conference
Thursday 17th November
9:00 - 12:30
The event will be opened with the institutional greetings of the Creactivity 2021 partners: Carla Cocilova (Municipality of Pontedera), Riccardo Costagliola (The Piaggio Foundation), Gianni Perla (ADI), Silvia Masetti (ISIA Firenze), Alessandro Bertini (Modartech), Mazzoni Alberto (Sant’Anna School of Advanced Studies), Andrea Puccini (Pont-Tech), Patrizia Costia (Fondazione ISI), Fondazione Campus, Italia 3D Academy.
The Open Conference will begin with three keynotes, continuing with a pool of experts exhibiting design-related cases and issues in the three discussion areas: Design Tourism – New Scenarios, The Frontiers of Interaction, and Extreme Design – the Sky and Space.
For those who will not be able to attend the event in person, the Open Conference will be recorded and published as Podcasts.
Opening Keynote
Speaker
Stefano Ciuoffo
Tuscany Regional Councillor
Alice Antonelli
Aerospace engineer
Jesper Vollmer
Danish Chef
EXTREME DESIGN
Sky and space
ATTENDEES
George Alafinov
CEO
Jekta Switzerland, SA
Nina Malalan
Pipistrel Vertical Solution
Daniele Bedini
Space designer,
ADI
Camilla Agabiti
Biorobotics Institute,
Sant'Anna School of Advanced Studies
INTERACTION
The new frontiers
ATTENDEES
Gianfranco Casano
Educational director, Italia 3D Academy
Maurizio Galluzzo
Lecturer, ISIA Firenze
Massimo Canducci
Chief Innovation
Officer
Alessio Grassi
CEO Kerned Studio
EXPERIENTIAL TOURISM
New Scenarios
ATTENDEES
Alessandro Tosi
Courses chairman in tourism sciences
Fausto Parodi
Manager luxury tourism
Ana Bru
CEO, BRU&BRU
Exclusive Travel Designer
Eva Degl'innocenti
Director, National Archaeological Museum of Taranto, MArTA
Julia Brakel
Direct program management,
Expedia
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The WorkOut
November 17 14:00-18:00,
November 18 9:00-14:00
The Workout
This year again the WorkOut, the Creactivity workshop, will be presented from 2 p.m. in presence inside the Piaggio Museum by the coordinator, Angelo Minisci.
This edition, will be divided into 3 project areas; Extreme Design: sky and space, Interactions: the new frontiers, Experiential Tourism: new scenarios. The workshop is aimed at both High School students and those from Universities and Academies. Participants will be able to work (individually or in groups) on the projects over the two days of Creactivity from Nov. 17 Thursday 2-6 p.m. to Nov. 18 Friday 9 a.m. 2 p.m., with the opportunity to receive support from Senior and Junior tutors. Students must turn in their papers by 2 p.m. Friday, Nov. 18. The papers, in digital form (PDF) should be sent to the email
The awards
The award ceremony for the selected projects will be held on Friday, Nov. 18 from 3 p.m.
Two winners will be named for each project area: one for high schools, one for universities.
The winners will be awarded with the Creactivity WorkOut Diploma (awarded to students and Schools) and published on the website and social channels.
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Delivery of papers
Friday, November 18, 2:00 p.m.
Upon completion of the WorkOut workshop, participants should send their papers by 2 p.m., Friday, Nov. 18, to
portfolioreview@progettocreactivity.com
Download the appropriate template, to be handed in completed to the committee
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WorkOut Award Ceremony
Friday, November 18
15:00
WorkOut winners will be announced in the Piaggio Museum conference room, Angelo Minisci conducts.
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Thursday, November 17
18:30 - 20:00
PECHA KUCHA NIGHT, TALK SHOW
The evening of Thursday 17 is an informal time to exchange ideas and experiences. In the lounge created in the Piaggio Museum exhibition spaces, an aperitif with presentations and visual stories will be held, a formula that comes from Japan: designers, experts, students, creatives and innovators will each give 20 images for 20 seconds.
6 minuti e 40 secondi di stimoli e creatività pura secondo il famoso format giapponese, che prevede interventi rapidi, incisivi, appassionanti. Qualcosa di diverso dalle solite conferenze, un momento informale per incontrare e farsi conoscere.
SPEAKERS and GUESTS
Purilian SRL – Start-up.
Music is you.
Francesca Soldateschi – ISIA Firenze
Laura Innocenti – ISIA Firenze
Creactivity archive.
Carolina Così – ISIA Firenze
WelCome to Florence. *Una guida sui cessi di Firenze.
Alessia Lo Preiato – LABA
ContaminAzioni, Orto verticali urbano per la città sostenibile.
Andrea Tung – LABA
Social Emergency, 90% della popolazione.
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Exhibitions
[ Design Area ]
The exhibition of Creactivity 2022
For the 17ᵃ edition, Creactivity proposes an exhibition articulated in a series of set-ups within the halls of the Piaggio Museum. We will find projects provided by local Academic Partners and Start-ups who will propose a selection of academic projects to be shown during the two-day event.
Previous editions
...and back again to 2006



















