INSTITUTIONAL PARTNERS

2022 PARTNERS

Crea©tivity's numbers

Years of design events

Students in the workshop

Engaged institutes

Years of Crea©tivity

Speakers/Guests

Live stream

Lo streaming sarà in diretta dal 18 Novembre 2021

1 Crea©tivity
Open Conference

Thursday 17th November

9:00 - 12:30

The event will be opened with the institutional greetings of the Creactivity 2021 partners: Carla Cocilova (Municipality of Pontedera), Riccardo Costagliola (The Piaggio Foundation), Gianni Perla (ADI), Silvia Masetti (ISIA Firenze), Alessandro Bertini (Modartech), Mazzoni Alberto (Sant’Anna School of Advanced Studies), Andrea Puccini (Pont-Tech), Patrizia Costia (Fondazione ISI), Fondazione Campus, Italia 3D Academy.

The Open Conference will begin with three keynotes, continuing with a pool of experts exhibiting design-related cases and issues in the three discussion areas: Design Tourism – New Scenarios, The Frontiers of Interaction, and Extreme Design – the Sky and Space.

For those who will not be able to attend the event in person, the Open Conference will be recorded and published as Podcasts.

Opening Keynote

Speaker

Stefano Ciuoffo

Tuscany Regional Councillor

Alice Antonelli

Aerospace engineer

Jesper Vollmer

Danish Chef

EXTREME DESIGN
Sky and space

ATTENDEES

George Alafinov

CEO
Jekta Switzerland, SA

Nina Malalan

Pipistrel Vertical Solution

Daniele Bedini

Space designer,
ADI

Camilla Agabiti

Biorobotics Institute, Sant'Anna School of Advanced Studies

INTERACTION
The new frontiers

ATTENDEES

Gianfranco Casano

Educational director, Italia 3D Academy

Maurizio Galluzzo

Lecturer, ISIA Firenze

Massimo Canducci

Chief Innovation
Officer

Alessio Grassi

CEO Kerned Studio

EXPERIENTIAL TOURISM
New Scenarios

ATTENDEES

Alessandro Tosi

Courses chairman in tourism sciences

Fausto Parodi

Manager luxury tourism

Ana Bru

CEO, BRU&BRU
Exclusive Travel Designer

Eva Degl'innocenti

Director, National Archaeological Museum of Taranto, MArTA

Julia Brakel

Direct program management,
Expedia

2 The WorkOut

November 17 14:00-18:00,
November 18 9:00-14:00

The Workout

This year again the WorkOut, the Creactivity workshop, will be presented from 2 p.m. in presence inside the Piaggio Museum by the coordinator, Angelo Minisci.

This edition, will be divided into 3 project areas; Extreme Design: sky and space, Interactions: the new frontiers, Experiential Tourism: new scenarios. The workshop is aimed at both High School students and those from Universities and Academies. Participants will be able to work (individually or in groups) on the projects over the two days of Creactivity from Nov. 17 Thursday 2-6 p.m. to Nov. 18 Friday 9 a.m. 2 p.m., with the opportunity to receive support from Senior and Junior tutors. Students must turn in their papers by 2 p.m. Friday, Nov. 18. The papers, in digital form (PDF) should be sent to the email

portfolioreview@progettocreactivity.com.

The awards

The award ceremony for the selected projects will be held on Friday, Nov. 18 from 3 p.m.

Two winners will be named for each project area: one for high schools, one for universities.

The winners will be awarded with the Creactivity WorkOut Diploma (awarded to students and Schools) and published on the website and social channels.

3 Delivery of papers

Friday, November 18, 2:00 p.m.

Upon completion of the WorkOut workshop, participants should send their papers by 2 p.m., Friday, Nov. 18, to

portfolioreview@progettocreactivity.com

Download the appropriate template, to be handed in completed to the committee

4 WorkOut Award Ceremony

Friday, November 18
15:00

WorkOut winners will be announced in the Piaggio Museum conference room, Angelo Minisci conducts.

5

Thursday, November 17

18:30 - 20:00

PECHA KUCHA NIGHT, TALK SHOW

The evening of Thursday 17 is an informal time to exchange ideas and experiences. In the lounge created in the Piaggio Museum exhibition spaces, an aperitif with presentations and visual stories will be held, a formula that comes from Japan: designers, experts, students, creatives and innovators will each give 20 images for 20 seconds.

6 minutes and 40 seconds of pure stimulation and creativity according to the famous Japanese format, which involves quick, incisive, passionate interventions. Something different from the usual lectures, an informal time to meet and be known.

6 minuti e 40 secondi di stimoli e creatività pura secondo il famoso format giapponese, che prevede interventi rapidi, incisivi, appassionanti. Qualcosa di diverso dalle solite conferenze, un momento informale per incontrare e farsi conoscere.

SPEAKERS and GUESTS

Purilian SRL – Start-up.
Music is you.
Francesca Soldateschi – ISIA Firenze
Laura Innocenti – ISIA Firenze
Creactivity archive.
Carolina Così – ISIA Firenze
WelCome to Florence. *Una guida sui cessi di Firenze.
Alessia Lo Preiato – LABA
ContaminAzioni, Orto verticali urbano per la città sostenibile.
Andrea Tung – LABA
Social Emergency, 90% della popolazione.

6 Exhibitions
[ Design Area ]

The exhibition of Creactivity 2022

For the 17ᵃ edition, Creactivity proposes an exhibition articulated in a series of set-ups within the halls of the Piaggio Museum. We will find projects provided by local Academic Partners and Start-ups who will propose a selection of academic projects to be shown during the two-day event.