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9.30 AM
INSTITUTIONAL OPENING

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10.00 AM
OPEN CONFERENCE
The event will be opened with a general greeting of Partners and Institutions. Following up, the Open Conference, a focus on skills, technologies and knowledge conveyance in the design field, curated by design professionals, experts and companies related to design creativity. The conference will gather a group of speakers from different countries, will debate about the cross-topic of the power of design visions, sharing the concept of hybridization between territories, projects, languages.

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12.30 AM
BREAK

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2.30 PM

KEYNOTE
An opening for Crea©tivity workshop. There will be four keynotes, each specific to each area: Creative Engineering, Product Design, Communication Design, Mobility e Fashion Design. Four speakers will open the Workout with a brief for aerials, the interventions will not only give a guideline but it will stimulate participants with possible sceneries and design cues.

WORKOUT 2017 – Part 1
During the afternoon of Thursday the 9th, the WorkOut will be kick-started. The WorkOut is a big workshop, a design happening opened to 300 students from artistic / technical universities and high schools, designers, professionals, makers and enthusiasts. It’s divided into 5 subject areas: Creative Engineering, Product Design, Communication Design, Mobility, Fashion Design. The participants will be welcomed by five experts, one for each area, with a briefing (Keynote), and followed and supervised by senior and junior tutors through the entire process of projects development, from 2pm of Thusrday to 2pm of Friday. In the afternoon of the 10th the WorkOut will come to its end. The outputs of the WorkOut will be judged by a commission of experts, then the winners will be awarded.

Areas:
Creative engineering | Product Design |
Communication Design | Mobility | Fashion design.

Location:
Museo Piaggio

Coordinatore del workout:
Angelo Minisci

Tutor by:
ISIA Firenze
LABA Firenze
Modartech Institute
Sant’Anna School of Advanced Studies

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3.30 PM

WORKING TABLES AND PRIVATE MEETINGS

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7.00 – 8.30 PM
Museo Piaggio
PECHA KUCHA NIGHT PISA Vol.8
On the evening of the 9th, at 7pm, will be happening the Pecha Kucha. An informal moment for sharing ideas and experiences. Presentations and visual stories: designers, experts, students, creatives, innovators will offer 20 images for 20 seconds each (6’40” each) of stimulation and sheer creativity each, according to the famous Japanese format, which provides rapid, incisive, exciting interventions. Something different from the usual conferences, an informal time to meet and get to be known, accompanied by a cocktail / wine bar.

9.00 AM
WORKOUT 2017 – PART 2 
Second step of the workshop
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3.00 PM
PLENARY AND AWARDINGS OF WORKOUT 2017

The Plenary closes the two days of Crea©tivity immersion, a time for guests who, in an informal
lounge, will go through experiences and issues. After the speeches, the tension will be broken by the announcement of the awards and the delivery of the mentions to the winners of the WorkOut.
Following the Plenary will be held the award ceremony for the VESPA PRIZE 2017, a competition on innovation, technology transfer and know-how in the design field, awarded by the Piaggio Foundation named in memory of Professor Tommaso Fanfani.

Among the interventions

Maria Chiara Carrozza
Presentazione del libro “I robot e noi”

Vai Oltre!
Teatro Volterra

ISIA Firenze
Progetto Mars

Lumischaphe
Strategie CAD

Francesco Giampieri
Bitcoin

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5.30 PM
CLOSING OF THE WORKS AND GREETINGS 

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