Creactivity – Creactivity 2025

13-14 November 2025

Piaggio Museum, Pontedera

Crea©tivity's numbers

Years of design events

Students in the workshop

Engaged institutes

Years of Crea©tivity

Speakers/Guests

Welcome to the 20° edition of Creactivity!
This year's theme will be Micro&Macro

The theme “Micro & Macro” will be explored through three areas: Design x Society, Transport Beyond, and Design Tech.
For this reason, participants will be invited to attend the Open Conferences held in three different rooms of the iconic Piaggio Museum:

Design x Society: Sala Ape;
Transport Beyond: Conference Room;
Design Tech: Temporary Exhibition Room;

This edition of Creactivity aims to demonstrate that true success arises from the dialogue between Micro & Macro elements: it’s not about choosing one over the other, but about recognizing their deep interconnection.

This is Creactivity 2025: discover design that bridges detail and vision, ideas and technologies, people and mobility.
Join us to explore how design, from the smallest gesture to the global scale, can generate a real impact on society, industry, and the environment.

Location: Piaggio Museum, Pontedera

The Creactivity event has always taken place at the Piaggio Museum, located within the company’s historic headquarters in Pontedera – for over a century, an international landmark in mobility design.
Moreover, Piaggio stands as a symbol of industrial production and the birthplace of the iconic Vespa, created in 1946 in response to the demand for a new form of simple and accessible mobility.

the PROGRAM
13-14 NOVEMBER

THURSDAY

9pm

9:30pm

Arrival and registration of participants

Opening by Senator Pietro Grasso and Institutional greetings

10.30pm

Open Conference

Piaggio Museum

Three parallel conferences, one for each thematic area: experts, teachers, companies and professionals – also of international origin -, will be discussed by presenting students with exciting projects and/or innovative visions on “Micro&Macro” aspects.

The Open Conference will be broadcast live on the Crea©tivity website and on our social channels

Location:
Auditorium – Piaggio Museum

Presents and facilitates:

Keynote:
Max Pinucci,
Designer and
professor

Speakers:
Giorgio Cassetta,
Yacht Designer

Ronnie Sbaragli,
Designer, photographer and storyteller

Stefano Zaccaria,
Chief Marketing Officer, Toyota MHIT

Nicolas Weiss,
Founder of Aéroplume, Paris

Location:
Municipal Library of Pontedera

Presents and facilitates:

Keynote:
Perla Gianni Falvo,
ADI Executive Board Member, Presidente ADI Toscana

Speakers:
Palma Borracci and Irene Mannari,
BioRobotic Institute, Scuola Superiore Sant’Anna

Fabio Massimo Frattale Mascioli,
NUR Headphones

Giovanni Baldi,
Director Cericol Research Center at Colorobbia Consulting

Andrea Ariale,
President e CEO BEOND

Location:
Temporary exhibition room – Piaggio Museum

Presents and facilitates:

Keynote:
Paolo Pezzini,
Head of Product Press Office – Piaggio Group

Speakers:
Veronica Bogao,
Professor, Product and Events Management

Gianni Bicchi,
Teaching coordinator, Istituto Modartech

Riccardo Perlusz,
Senior Advisor, Legal-Technological Policy Analyst at Pollicino & Partners AIDVISORY

Raffaele Marra,
Designer and professor

2pm- 5.30pm

WorkOut
Part 1

The Open conference will be followed by a lunch break (from 1pm to 2pm).

Afterwards, all registrants will have to meet at the Piaggio Museum, where the WorkOut will begin.

The Creactivity workshop will be coordinated by: Angelo Minisci

And from the Senior Tutors:

ISIA Florence: Raffaele Marra, Chiara Caramelli;

Modartech Institute: Alessandro Caneschi, Valentina Pala

WorkOut – 24 hours of creativity and design

On the afternoon of Thursday 13th, WorkOut-the 24-hour creative marathon kicks off. That will involve over 350 participants, including:

Students of the last two years of High Schools (artistic and technical)
University students, enrolled in Masters or Academies
Designers, professionals, makers and enthusiasts

Participants, individually or in groups, will develop projects inspired by the themes of Creactivity 2025 and the input of the experts who intervened in the Open Conference. A team of senior tutors (teachers and professionals) and junior tutors (including the winners of previous editions) will accompany the work of the teams, offering support, reviews and mentoring.
The WorkOut will end on Friday at 2pm with the award ceremony of the best projects, selected by a Commission of experts.

6pm – 8pm

Creactivity Night

Crea©tivity Night will take place inside the lounge set up within the Istituto Modartech spaces, located just across from the Piaggio Museum.
Here, students, creatives, designers, and experts will take turns presenting their projects through short, engaging talks.

Each presentation will follow a visual storytelling format consisting of 20 images, each shown for 20 seconds, for a total of just over 6 minutes per talk.
The evening will be accompanied by an aperitif, creating a pleasant and informal atmosphere.

friday

9pm – 2pm

WorkOut
Part 2

Creactivity’s workshop

Second and final part of our Workshop: it’s time to wrap things up!

At 1:00 PM, projects must be submitted to the coordinators to begin the evaluation process by the Committee.
Composed of Tutors and other experts under the guidance of Angelo Minisci, the Committee will review the projects and decide who will be awarded the Creactivity Awards.

All projects must be sent to workout@progettocreactivity.com no later than 1:00 PM on Friday, the 14th, otherwise they will be excluded from the competition.
Please also make sure that the attached file does not exceed 5 MB in size.

3pm – 5.30pm

Aftertalks
& Awards:

Momento Alumni,

WorkOut,

“Vespa Award”

With the Aftertalks & Vespa Awards, we mark the conclusion of Crea©tivity – 2025: a special moment where all guests and WorkOut participants gather in an informal setting to share experiences and projects.

While the Committee evaluates the works in the rooms of the Piaggio Historical Archive, the countdown begins in the Piaggio Museum Auditorium for everyone who has presented their project!
To ease the tension, a series of short talks will be held, offering insights on events, awards, stories, and a sneak peek at the themes of Crea©tivity – 2026!

Moreover, to celebrate the 20th anniversary of Crea©tivity, an Alumni Moment will also take place at the end of the Aftertalks.

WORKOUT WINNERS

Creactivity Award Ceremony and Event Closing:

The WorkOut will have two winning projects for each of the three areas: one for high school students and one for university students (for a total of six winning groups).
When the Committee envelopes are opened, the selected groups will be called on stage to present their projects.

Additionally, the Vespa Award will be presented: a special recognition given to innovative projects, dedicated to the memory of Prof. Tommaso Fanfani, the first president of the Piaggio Foundation and co-creator of Creactivity alongside Max Pinucci and Giuseppe Furlanis.

From November 13 to November 31

As every year, Crea©tivity presents exhibitions dedicated to product, mobility, communication, and creative engineering design.
These side events will be held within the Piaggio Museum spaces, showcasing both local realities and international contributions.

ADI Toscana

ISIA Design Firenze

NUR Headphones

Modartech

Scuola Superiore Sant’Anna

Italia 3D Academy