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Wednesday 21st
Startup
10am
Crea©tivity 2020:
Transfering knowledges and technologies to the future
Interactive Workshop
Organised by: Florence Technology, TOMMI (Horizontal Transfer of Innovative Materials and Methods) Regional Project, Action 1.7.1-DOCUP
Coordinated and presided over by: Paolo Martinez, IDEAI
5pm
Exhibitions inauguration
9.30pm
Concert
Gipsy Ensemble
Acoustic quartet of gypsy and Klezmer music.
Organised by the Cherubini Conservatory of Florence.
Piaggio Museum conference hall
Thursday 22nd
Education and research
9am
Opening of events
Welcome by the authorities and introduction to the programme of the day
Speakers: Ambrogio Brenna, Tommaso Fanfani, Paolo Marconcini, Rodrigo Rodriquez.
10am
A look on Europe
Meeting between the Italian and European Schools, students, teachers and experts in design
With the Design Academy (Eindhoven, Holland), the Escola Superior de Artes e Design (Matosinhos, Portugall), the Ecole Superieure de Art & Design de Saint Étienne (St. Étienne, France), the Escola Superior de Disseny (Barcelona, Spain), and the Kuopio Academy of Design (Kuopio. Finland)
Coordinated by: Rodrigo Rodriquez.
11.30
The Italian case
Round Table
with Vanni Pasca, Alberto Seassaro.
Coordinated by Giuseppe Furlanis.
Contributions from the principals and teachers of the ISIAs, the Academies and the University Industrial Design Courses
1.30pm
Buffet
2.30pm
Aesthetics and Technology in design
George Sowden and Denis Santachiara compare notes
Coordinated and conducted by Franco Raggi.
4.15pm
Coffee break
4.30pm
WORKOUT
Crea©tivity Workshop - 1st part
Opening of workshop, which will close on Friday afternoon.
With Avetik Kalashyan, Angelo Minisci, Simone Paternich, Stefano Torre, Lorenzo Colombo.
4.30pm
Prina Design Platform
Presentation of a collaborative platform for nautical design.
Organised by Prina, CGS Group, ISIA Florence, Imaginaria, Qdesign, Humanware, FV Cantieri, 3 Logic, MBVision.
5pm
Crea©tivity and Research:
The PERCRO laboratory and research activity
Organised by PERCRO, laboratory of the Sant'Anna School of Higher Education.
Presented by Marcello Carrozzino.
5.30pm
Presentation of the IDEA award
Presentation of the International Design Education Award.
Piaggio Museum exhibition hall.
Foreman of the Jury :
Daniele Bandiera - Managing Director of Piaggio & C.
Members of the Jury:
Vanni Pasca - architect, designer;
Denis Santachiara - architect, designer; university teacher;
George Sowden - designer, founder of the Memphis and Sowdendesign studios.
With:
Nando dalla Chiesa, Deputy Minister for the Ministry of Universities and Research.
Friday 23rd
Ttechnological transfer in design
9am
WORKOUT
Crea©tivity Workshop 2nd part
With Avetik Kalashyan, Angelo Minisci, Simone Paternich, Stefano Torre, Lorenzo Colombo.
9.30am
Opening of events
Greetings from the authorities and introduction of the programme of the day.
10am
Technological transfer in design
Looking at Tuscan settings, objectives and case history
Organised by ADI Tuscany, Florence Technology, Florence ISIA, Modartech Institute s.c.r.l., Navicelli S.p.A., PERCRO - Sant'Anna School of Higher Education, Perini Navi, Piaggio & C., Pont-Tech, Region of Tuscany, Italian Society of Marketing, Dept. Aerospace Engineering University of Pisa.
1.30pm
Buffet
2.30pm
Communication Design:
Open lesson
Technologies for research and communication in the fashion system
Organised by the Modartech Institute s.c.r.l.
4.30pm
The F2F Project (Fashion to Future)
Presentation of a project to encourage innovation in the fashion trade.
Organised by Costantino Raspi, CGS Group.
5.30pm
WORKOUT Award
Crea©tivity Workshop
Foreman of the Jury:
Marco Lambri, Centro Stile Piaggio & C.
6.30pm
Closure of event and APEritif.
Entrance to the events and the exhibitions is free of charge for all.
The exhibitions will remain open to the public from November 21st to December 15th 2007.
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Crea©tivity 2007, based at the Piaggio Museum, offers a series of conventions, exhibitions, meetings, workshops, competitions and publications: all of them initiatives dedicated to the project in its widest meanings, from project design to communications design.
The programme includes the IDEA Award competition, a convention on design training and research, with the presence of important Italian and European schools, exhibitions of projects, a meeting with world famous professional figures and a two-day workshop, open to students and designers.
Crea©tivity will moreover host a research centre based on the formal innovation resulting from technological innovation.
The Crea©tivity 2007 convention will study design education and research, with special reference to the part played by schools.
The aim is to encourage comparisons between the more innovative European researches and to promote collaboration on crucial development themes that also take into account social problems and environmental protection.
English-speaking experts in design and subjects linked to industrial design will take part in the discussion, together with representatives from the schools and universities invited to the Award.
The acts of the convention are expected to be published by February 2008.
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