Crea©tivity + I.D.E.A. 2008

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	PREVIOUS EDITIONS Crea©tivity '07 Crea©tivity '06

PROGRAMME

Crea©tivity

Hosted in the privileged setting of the Piaggio Museum, Crea©tivity 2008 proposes conventions, exhibitions, meetings, workshops, competitions and publications.

This year's even richer programme includes, among other events, the presentation of the IDEA, International Design Education Award, a competition open to schools in Italy and abroad and dedicated to student projects

What makes the event quite unique is the two-day workshop, open to students and designers.
An innovative and absorbing brainstorming that seems to draw its inspiration from the atmosphere inside the pavilions of the Piaggio Museum.

Crea©tivity is an event dedicated to the project seen in its widest meaning: from product design to communications design.

Thursday November 20th Piaggio Museum

10 am				Greetings from the authorities and opening of work. Brief presentation of the Italian and foreign schools present.



11 am				Seminar with designers on the Crea©tivity '08 theme: Aesthetics and Technology in Design. Design #3: keynote organised by: Giorgio Camuffo Communications designer Teacher at the IUAV of Venice Andries Van Onck Designer Teacher at the Florence ISIA and the Milan Polytechnic Carlo Spoldi Art Director and communications expert Mirco Pecorari Stylist Aircraft designer Teacher



1 pm				Buffet



2.30 pm				WorkOut Start: (presentation of tutors and clarification of the mechanisms and design theme) Tutors: AREA MOBILITY Anthony Lee Marco Pieve AREA PRODUCT Zoran Jedrejcic Carmine Deganello AREA COMUNICAZIONE Antonio Glessi Tania Zoffoli AREA MODA Veronica Bogao-Bongiovanni Carmen Alampi Inauguration I.D.E.A. exhibition



3 pm				Presentation of projects, products, technologies.

3 pm				NautiLab A laboratory for nautical design.

3.30 pm				Firenze Tecnologia, Matech Point Natural composite materials for project making. >>> Read more (in Italian)

4 pm				ISIA Firenze Less is next, for sustainable design

4.30 pm				Scuola Internazionale di Comics Drink Smart. Territorial marketing, entertainment culture and conscious consumption of alcohol for a social communications project. >>> Read more (in Italian)

5 pm				Seac02, TBNet Real time rendering and increased reality. Technologies for product design and marketing. The first solution in the world of real time rendering with an integrated functionality of increased reality



3.30 pm				Start of round tables.

3.30 pm				NautiLab A laboratory for nautical design.

4 pm				Faenza, Firenze, Roma and Urbino ISIA ISIA project Meeting among the directors and student representatives of the ISIA



6.30 pm				Closure of 1st step WorkOut and round tables



9.21 pm

Centro Giovani Pontedera (Pontedera Youth Centre) Pecha Kucha Night 1st part



10.30 pm				I.D.E.A. competition award



11 pm

Pecha Kucha Night 2nd part




Friday November 21st Piaggio Museum

9.30 am				Opening of 2nd step WorkOut



10.30 am				Start of round tables.

10.30 am				Cartoon project Animated tuition.

11 am				ISIA Firenze, A.I.M.A. Alzheimer&Design. .

11.30 am				Firenze Tecnologia, ISIA Firenze Livorno: creative-urban ideas. >>> Read more (in Italian)



1 pm				Buffet




3 pm				Presentation of projects, products, technologies.

				Cartoon project Animated tuition: a Leonardo Lifelong Learning project.

				ISIA Firenze, A.I.M.A. Alzheimer&Design. The contribution of design to the improvement of life quality among Alzheimer sufferers and their families.

				Firenze Tecnologia , ISIA Firenze Livorno: creative-urban ideas. >>> Read more (in Italian)

				Arsenal Trieste and the third dimension: the city in stereoscopic 3D.

				Associazione 10 Aprile The MobyPrinceMuseum: real memories, virtual spaces.

				Dip. Ing. Aerospaziale Pisa The Prandtlplane project: an unconventional ultra-light plane.

				Round tables

				Cartoon project Animated tuition.

				ISIA Firenze, A.I.M.A. Alzheimer&Design.

				Firenze Tecnologia, ISIA Firenze Livorno: creative-urban ideas.



4.30 pm				Workshop closure, debriefing with designers



5.30 pm				WorkOut prize giving



6 pm				Closure and salutations



6.30 pm				APEritif

	Award Crea©tivity + IDEA '08

	All the Crea©tivity+IDEA '08 Award Winners
	...: Read more

	The I.D.E.A. Award

	The jury for the I.D.E.A. '08 award has been nominated as follows: Bimbi, Di Bartolo, Fratter, Morese, Ruffilli, Santucci, Spoldi, Van Onck...

	...: Read more
	Paolo Fratter, SkyTG24, is conducting the Pecha-Kucha Night

	The Pecha-Kucha Night evening will be conducted by an anchormen of the world of television...

	...: Read more
	Crea©tivity at the "Festival of Creativity 2008"

	Crea©tivity is once more present at this year's edition of the Festival of Creativity now being held at the Fortezza da Basso in Florence....

	...: Read more
	A VIRTUAL WINDOW on the 2008 International Design Biennial at Saint-Étienne

	A virtual corridor will link the I.D.E.A., International Design Education Award exhibition, hosted at the Piaggio Museum of Pontedera, with the 2008 International Design Biennial at Saint-Étienne, thanks to two video cameras and computer technology developed by 3Logic...

	...: Read more
	Crea©tivity WorkOut 2008

	Today the ability to create innovation is one of the principal resources available to manufacturers to ensure that their products are competitive...

	...: Read more
	Crea©tivity in the plural

	Talking about Crea©tivity in the singular is wrong. There are in fact two. The first is the one that opens on November 20th inside the Piaggio Museum and in the larger setting of the town of Pontedera...

	...: Read more