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PROGRAMME |
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Hosted in the privileged setting of the Piaggio Museum, Crea©tivity 2008 proposes conventions, exhibitions, meetings, workshops, competitions and publications.
This year's even richer programme includes, among other events, the presentation of the IDEA, International Design Education Award, a competition open to schools in Italy and abroad and dedicated to student projects
What makes the event quite unique is the two-day workshop, open to students and designers.
An innovative and absorbing brainstorming that seems to draw its inspiration from the atmosphere inside the pavilions of the Piaggio Museum.
Crea©tivity is an event dedicated to the project seen in its widest meaning: from product design to communications design. |
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Thursday November 20th
Piaggio Museum |
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10 am |
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Greetings from the authorities and opening of work.
Brief presentation of the Italian and foreign schools present. |
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11 am |
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Seminar with designers on the Crea©tivity '08 theme: Aesthetics and Technology in Design.
Design #3: keynote organised by:
Giorgio Camuffo
Communications designer
Teacher at the IUAV of Venice
Andries Van Onck
Designer
Teacher at the Florence ISIA and the Milan Polytechnic
Carlo Spoldi
Art Director and communications expert
Mirco Pecorari
Stylist
Aircraft designer
Teacher |
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1 pm |
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Buffet |
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2.30 pm |
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WorkOut Start:
(presentation of tutors and clarification of the mechanisms and design theme)
Tutors:
AREA MOBILITY
Anthony Lee
Marco Pieve
AREA PRODUCT
Zoran Jedrejcic
Carmine Deganello
AREA COMUNICAZIONE
Antonio Glessi
Tania Zoffoli
AREA MODA
Veronica Bogao-Bongiovanni
Carmen Alampi
Inauguration I.D.E.A. exhibition |
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3 pm |
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Presentation of projects, products, technologies.
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3 pm |
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NautiLab
A laboratory for nautical design. |
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3.30 pm |
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Firenze Tecnologia, Matech Point
Natural composite materials for project making.
>>> Read more
(in Italian) |
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4 pm |
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ISIA Firenze
Less is next, for sustainable design |
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4.30 pm |
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Scuola Internazionale di Comics
Drink Smart.
Territorial marketing, entertainment culture and conscious consumption of alcohol for a social communications project.
>>> Read more
(in Italian) |
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5 pm |
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Seac02, TBNet
Real time rendering and increased reality.
Technologies for product design and marketing.
The first solution in the world of real time rendering with an integrated functionality of increased reality |
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3.30 pm |
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Start of round tables. |
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3.30 pm |
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NautiLab
A laboratory for nautical design. |
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4 pm |
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Faenza, Firenze, Roma and
Urbino ISIA
ISIA project
Meeting among the directors and student representatives of the ISIA |
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6.30 pm |
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Closure of 1st step WorkOut and round tables |
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9.21 pm |
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Centro Giovani Pontedera (Pontedera Youth Centre)
Pecha Kucha Night
1st part |
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10.30 pm |
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I.D.E.A. competition award |
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11 pm |
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Pecha Kucha Night
2nd part |
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Friday November 21st
Piaggio Museum |
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9.30 am |
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Opening of 2nd step WorkOut |
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10.30 am |
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Start of round tables. |
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10.30 am |
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Cartoon project
Animated tuition. |
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11 am |
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ISIA Firenze, A.I.M.A.
Alzheimer&Design. . |
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11.30 am |
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Firenze Tecnologia, ISIA Firenze
Livorno: creative-urban ideas.
>>> Read more
(in Italian) |
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1 pm |
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Buffet |
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3 pm |
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Presentation of projects, products, technologies. |
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Cartoon project
Animated tuition: a Leonardo Lifelong Learning project. |
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ISIA Firenze, A.I.M.A.
Alzheimer&Design.
The contribution of design to the improvement of life quality among Alzheimer sufferers and their families. |
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Firenze Tecnologia , ISIA Firenze
Livorno: creative-urban ideas.
>>> Read more
(in Italian) |
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Arsenal
Trieste and the third dimension: the city in stereoscopic 3D. |
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Associazione 10 Aprile
The MobyPrinceMuseum: real memories, virtual spaces. |
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Dip. Ing. Aerospaziale Pisa
The Prandtlplane project: an unconventional ultra-light plane. |
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Round tables |
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Cartoon project
Animated tuition. |
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ISIA Firenze, A.I.M.A.
Alzheimer&Design. |
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Firenze Tecnologia, ISIA Firenze
Livorno: creative-urban ideas.
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4.30 pm |
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Workshop closure, debriefing with designers |
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5.30 pm |
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WorkOut prize giving |
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6 pm |
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Closure and salutations |
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6.30 pm |
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APEritif |
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Award Crea©tivity
+ IDEA '08 |
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All the Crea©tivity+IDEA '08 Award Winners |
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The I.D.E.A. Award |
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The jury for the I.D.E.A. '08 award has been nominated as follows: Bimbi, Di Bartolo, Fratter, Morese, Ruffilli, Santucci, Spoldi, Van Onck... |
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...: Read more |
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Paolo Fratter, SkyTG24, is conducting the Pecha-Kucha Night |
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The Pecha-Kucha Night evening will be conducted by an anchormen of the world of television... |
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...: Read more |
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Crea©tivity at the "Festival of Creativity 2008" |
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Crea©tivity is once more present at this year's edition of the Festival of Creativity now being held at the Fortezza da Basso in Florence.... |
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...: Read more |
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A VIRTUAL WINDOW
on the 2008 International Design Biennial at Saint-Étienne |
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A virtual corridor will link the I.D.E.A., International Design Education Award exhibition, hosted at the Piaggio Museum of Pontedera, with the 2008 International Design Biennial at Saint-Étienne, thanks to two video cameras and computer technology developed by 3Logic... |
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...: Read more |
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Crea©tivity WorkOut 2008 |
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Today the ability to create innovation is one of the principal resources available to manufacturers to ensure that their products are competitive... |
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...: Read more |
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Crea©tivity in the plural |
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Talking about Crea©tivity in the singular is wrong. There are in fact two. The first is the one that opens on November 20th inside the Piaggio Museum and in the larger setting of the town of Pontedera... |
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...: Read more |
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sponsored by |
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organised by
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With the participation of
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Piaggio & C.
Pont-Tech
Museimpresa
Accademia Musicale Toscana
MyMedia
Dip. Ingegneria Aerospaziale
Università di Pisa
HMI, Re-Lab
Università di
Reggio Emilia e Modena
Ecole Supérieure d'Art et Design
Saint-Etienne
I.S.I.S.
Marco Polo
C. Cattaneo, Cecina
NautiLab
Firenze Tecnologia
3Logic
QDesign
Arsenal
Seac02
TBNet
Scuola Internazionale di Comics
Europa Donna
Istituto Modartech
Tecnosistemi
Tagete Edizioni
Barrino |
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