Cre@ctivity + IDEA 2008
edited by
Fondazione Piaggio
ISIA
3rd International Design Week

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Crea©tivity in the plural

Talking about Crea©tivity in the singular is wrong. There are in fact two. The first is the one that opens on November 20th inside the Piaggio Museum and in the larger setting of the town of Pontedera. This is the event that can be found announced on posters and in the newspapers. Authorities from Italy and abroad, as well as designers of international fame, will be participating in the initiative. An event that will be written about in specialised publications and on the web sites. Then there is the other Crea©tivity. Like the first it weaves its way between a Vespa Siluro and the 98 cc version, between a rail car of 1936, a Gilera Sirio 220 Vl and an Ape Pentarò, though its beginnings do not stem from there. It took its first steps months earlier at Peccioli, between a birch-wood table and a model aircraft, inside the four walls that at first sight deceive the eye because they hide an Institute of Design in Florence. In front of a window overlooking the sea at Livorno, next to a pile of books of different shapes and sizes in Urbino, with a pencil in the hand against a background of classical music at Reykjavik, between the station and the house round the corner in Rome and in front of a PC and a cup of coffee in Genoa. On a sheet of paper that for a time remained white in Cluj-Napoca. As well as in Pisa, Arezzo, Faenza, Salerno, Lucca, St. Etienne, Berlin and Sofia. And this will continue for a long time after the lights have gone out and the rooms of the Museum have emptied. It is the Crea©tivity of unwritten words, of everyday gestures, of pictures that will never be immortalised by the viewfinder of a camera impressed in memory. The Crea©tivity of friendships that grow up behind the scenes, of guests and creative minds who are, above all, people, of ideas that come to mind at random, and sometimes with effort after hours spent trying to make all the elements fit together. However some are stimulated almost unconsciously. It is the Crea©tivity of deadlines to be respected, whispered voices and others heard from loudspeakers in the halls. It is the Crea©tivity of bread rolls eaten together, stairs mounted at a run and e-mails to send off. The post for the blog, itinerant reunions, drawings to finish and trains caught at the last minute. Or at times missed. It is the Crea©tivity that we will talk about when we get home.

Silvia Masetti

Award Crea©tivity
+ IDEA '08

 
 

All the Crea©tivity+IDEA '08 Award Winners

 
   

The I.D.E.A. Award

 
 

The jury for the I.D.E.A. '08 award has been nominated as follows: Bimbi, Di Bartolo, Fratter, Morese, Ruffilli, Santucci, Spoldi, Van Onck...

 
...: Read more  

Paolo Fratter, SkyTG24, is conducting the Pecha-Kucha Night

 
 

The Pecha-Kucha Night evening will be conducted by an anchormen of the world of television...

 
...: Read more  

Crea©tivity at the "Festival of Creativity 2008"

 
 

Crea©tivity is once more present at this year's edition of the Festival of Creativity now being held at the Fortezza da Basso in Florence....

 
...: Read more  

A VIRTUAL WINDOW
on the 2008 International Design Biennial at Saint-Étienne

 
 

A virtual corridor will link the I.D.E.A., International Design Education Award exhibition, hosted at the Piaggio Museum of Pontedera, with the 2008 International Design Biennial at Saint-Étienne, thanks to two video cameras and computer technology developed by 3Logic...

 
...: Read more  

Crea©tivity WorkOut 2008

 
 

Today the ability to create innovation is one of the principal resources available to manufacturers to ensure that their products are competitive...

 
...: Read more  

Crea©tivity in the plural

 
 

Talking about Crea©tivity in the singular is wrong. There are in fact two. The first is the one that opens on November 20th inside the Piaggio Museum and in the larger setting of the town of Pontedera...

 
...: Read more  

 

sponsored by

Ministero dell'Università e della Ricerca

MIUR-AFAM
Rappresentanza in Italia della Commissione europea
Regione Toscana
Provincia di Pisa
Comune di Pontedera
ADI


organised by

MBVision


With the participation of

Piaggio & C.

Pont-Tech

Museimpresa

Accademia Musicale Toscana

MyMedia

Dip. Ingegneria Aerospaziale
Università di Pisa

HMI, Re-Lab
Università di
Reggio Emilia e Modena

Ecole Supérieure d'Art et Design
Saint-Etienne

I.S.I.S.
Marco Polo
C. Cattaneo, Cecina

NautiLab

Firenze Tecnologia

3Logic

QDesign

Arsenal

Seac02

TBNet

Scuola Internazionale di Comics

Europa Donna

Istituto Modartech

Tecnosistemi

Tagete Edizioni

Barrino